10/28/2022 0 Comments The fresh connection game tipsThe gaming ecosystem in Thailand has been getting bigger in recent years. Nonetheless, I think there is still much room for in-game marketing to grow in the coming years.” Thailand: One of SEA’s highest growth gaming markets “Many brands in Thailand have also started to invest their marketing budget for digital games and are using games as a key touchpoint to connect with their target audience. He added that as Thailand's gaming industry and revenue grow exponentially, many Thai gamers are now making a living by playing online games directly or indirectly, while casual gamers are spending more money on online games and related merchandise. “But a few decades later, the world has changed and gaming in Thailand has become an integral part of pop culture where anyone can participate casually or professionally. “When I was a kid, I was taught to focus more on school than waste my time playing games,” said i-dac Bangkok’s Head of Creative, Sayam Doungklin. Thais have always been up for the game – this is not an overstatement with four out of 10 Thais listing gaming as one of their top five entertainment activities (newzoo, April 2021) and this is what’s driving the massive growth in the number of gamers and gaming revenue year on year. Amid soaring numbers of gamers and gaming revenues, i-dac Bangkok’s Suchada Supakan deep dives into the Thai gaming industry to define the marketing opportunities for brands.
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